The word of the day is intellectual property. That goes for audio, video, and even copy. In order to sync any media assets to your project, the rights to use them must be cleared or you can find yourself wrapped up in very expensive lawsuits. Legal hassles can be easily avoided by using royalty-free media. As a producer I have access to stock media libraries that include video, graphics, music and sound effects. Some companies are subscription-based and others are pay-as-you-go.
It is important to consider intellectual property rights while beginning the pre-production phase of your project. While there are certain media assets I can offer for no charge, additional media expenses are common and are sometimes required to boost production-value. Costs can range from very low to astronomically high. The rights to use a popular song off the radio, for example, is well beyond the budget of most, costing hundreds of thousands of dollars or more.
While I do have a library of royalty-free music that can be used for no additional fee, if you need to purchase something specific you can usually find a good royalty-free song for around $75 to $200. You can find them for less but you usually get what you pay for. Stock images of appropriate resolution are usually about $10 each and vector-based images dedicated for motion graphics are typically $12 to $20. Sound effects are inexpensive in general and I have an entire library of them.
Please keep such costs in mind. Since all projects are unique, my service rates do not include additional media expenses. If you have any questions, please do not hesitate to contact me.